A landing-page checklist before you run ads
Written by the Lets Elevate team · Reviewed 2 November 2026
A good landing page makes the promise in the advert easy to understand and act on. It does not need to explain every service your business provides.
The five questions your page should answer
- What is the offer?
- Who is it for?
- What is included?
- Why should the visitor trust it?
- What should they do next?
Use a simple page structure
| Section | Include |
|---|---|
| First screen | Audience, offer and one clear action. |
| Value and trust | Practical benefits and genuine evidence, or an honest account of your process. |
| Next step | A proportionate form, confirmation and explanation of what happens next. |
Test the whole enquiry route
Open the page on a phone using your tagged link. Send a clearly labelled internal test enquiry. Check the confirmation, notification, CRM source and follow-up owner. A visible form alone does not prove that an enquiry reaches you.
Ask for enough information, without creating friction
Choose fields that help you qualify and respond. Explain how you use the information, link to your privacy information, and check any tracking or consent requirements that apply to your setup.
Can Lets Elevate build the page?
Yes. If you need a campaign landing page created, we can agree a separate scope and quote. Share your offer, audience, existing site and intended action. We will confirm price, ownership, hosting, integrations and timing before work starts. You can also take the course using your own suitable page.
Next: plan the first campaign and set commercial test limits.